News Websites using comScoreMediaMetrix

Top Web sites.

• Yahoo! News
• STATESMAN.COM
• AUSTIN360.COM
• CNN
• MSNBC.COM
• NEWS8AUSTIN.COM
• AOL News
• USATODAY Sites
• KXAN.COM
• KVUE.COM

Identify useful metrics and their level of analysis.

• Average minutes per visitor
• Total General News: 84.2
• Yahoo! News: 18.9
• KVUE.COM: 223.9 (3.7 hours)

Rank the top news sites among Austin Internet users by different metrics (i.e., sort the data if necessary). Perform simple calculations if necessary.

Most Visited News Sites (by unique visitors)

1. Yahoo! News (251,000)

2. STATESMAN.COM (177,000)

3. AUSTIN360.COM (111,000)

4. CNN (161,000)

5. MSNBC.COM (125,000)

6. NEWS8AUSTIN.COM (89,000)

7. AOL News (76,000)

8. USATODAY Sites (58,000)

9. KXAN.COM (48,000)

10. KVUE.COM (46,000)

Write 3 headlines or leads for the local newspaper.

• Most Austin users spend multiple hours in average on KVUE compared to 18.9 minutes on Yahoo! News
• Statesman.com rank number one most visited local news sites
• Five local online news made Top 10 Most Visited News Sites

Web Critique: Sprinkles Cupcakes

Click here to get to Sprinkles Cupcakes website.


I chose this website to critique because I really like the design and contents they use.


1. Usability

• Tabs: they are organized and easy to find the right page you're looking for. 
• Layout: no need to scroll up and down to find something; the only downside is that the content is on the left side and there is a huge white space on right (I think it's the screen resolution...)
• Accessibility: there are links to social media (facebook, twitter), which allow them to connect customers through various ways

2. Design

• I really like the colors and fonts they use
• Simple design
• Great images!

-Pauline