1. The top 3 websites are Yahoo! U.S. News, Austin American-Statesman, CNN and MSNBC.com and Austin360.com.
2. Some useful metrics are
• average minutes spent per day or per visitor - helps show which sites are "stickiest"
• pages viewed per visitor - another way to show if visitors are "bouncing" away
3. Top news sites in Austin by
• Avg. Pages per visitor:
1) KVUE
2) CNN
3) News 8 Austin
• Avg. minutes spent per day:
1) KVUE
2) News 8 Austin
3) CNN
•Avg. minutes per visitor:
1) KVUE
2) CNN,
3) News 8 Austin
Headlines:
1. Austinites read most news from Yahoo sites
2. KVUE ranks as top local news web site in Austin
3. Austin Internet users spend less than 6 minutes a day at Statesman.com
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