Wednesday, October 20, 2010
web site proposal - Erdman
Check out my Power Point proposal here: https://webspace.utexas.edu/aee338/proposal.ppt
Wednesday, October 6, 2010
Jasmin's Metrics Ledes and Headlines
1) Despite the high number of national news websites available today, Austinites still spend the most time looking at local news sites.
2) Austinites spend more than 90 minutes a day on the Internet, but less than 10 of those minutes are spent reading the news.
3) Survey shows Austinites still get their news from the Austin American-Stateman.
2) Austinites spend more than 90 minutes a day on the Internet, but less than 10 of those minutes are spent reading the news.
3) Survey shows Austinites still get their news from the Austin American-Stateman.
Web Metrics Results
1) Yahoo! US News, Statesman.com, CNN, MSNBC and Austin360.com are the top websites in Austin.
2) The metrics that I would typically look at are the average daily visitors and minutes per visitor. These two metrics, when considered together, paint a pretty good picture of how a site is performing. Overall though, to really understand a site’s performance in depth you need to look at all of the metrics.
3)
Average Pages per Visitor:
1)KVUE
2)CNN
3)NEWS8AUSTIN
Average Minutes Per Visitor:
1)KVUE
2)CNN
3)NEWS8AUSTIN
4) Local news outlets land 5 in top 10 most visited sites in Austin
Austinites favor KVUE over other local news outlets
More Austinites look to Yahoo! for news than they do the Statesman
Webmetrics Results
Possible Headlines:
“Yahoo News is the most popular news site for Austin web users”
“ Despite high penetration numbers for Yahoo! News, local news website keep Austinites engaged for longer periods of time ”
“KVUE news website keeps Austinites engaged for almost an hour, 45 minutes longer than local competitors ”
“Yahoo News is the most popular news site for Austin web users”
“ Despite high penetration numbers for Yahoo! News, local news website keep Austinites engaged for longer periods of time ”
“KVUE news website keeps Austinites engaged for almost an hour, 45 minutes longer than local competitors ”
Austin Analytics
1. The Austin-American Statesman beats out most competitors in providing news to Austinites. It even beats out the Chronicle.
2. Austinites choose Yahoo! News, the Austin-American Statesman, and CNN as locations to get their news first.
3. Austinites spend more time on KVUE's website (hours) than on Yahoo! News (minutes), despite Yahoo! News leading overall.
2. Austinites choose Yahoo! News, the Austin-American Statesman, and CNN as locations to get their news first.
3. Austinites spend more time on KVUE's website (hours) than on Yahoo! News (minutes), despite Yahoo! News leading overall.
Web Metrics Headlines
Local news sites such as the Austin American-Statesman and KVUE receive more traffic than national counterparts such as MSNBC and CNN.
Sports Illustrated, with 57,000 visitors per day and 9.4 minutes per usage day, more popular than USA today Sports, with 15,000 viewers per day and 4.7 minutes per usage day.
Despite average number of visitors, 46,000 per day, KVUE dominates time, with 57.6 average minutes per usage day.
Sports Illustrated, with 57,000 visitors per day and 9.4 minutes per usage day, more popular than USA today Sports, with 15,000 viewers per day and 4.7 minutes per usage day.
Despite average number of visitors, 46,000 per day, KVUE dominates time, with 57.6 average minutes per usage day.
News Websites using comScoreMediaMetrix
Top Web sites.
- Yahoo! News
- STATESMAN.COM
- AUSTIN360.COM
- CNN
- MSNBC.COM
- NEWS8AUSTIN.COM
- AOL News
- USATODAY Sites
- KXAN.COM
- KVUE.COM
Identify useful metrics and their level of analysis.
- Average minutes per visitor
- Total General News: 84.2
- Yahoo! News: 18.9
- KVUE.COM: 223.9 (3.7 hours)
Rank the top news sites among Austin Internet users by different metrics (i.e., sort the data if necessary). Perform simple calculations if necessary.
Most Visited News Sites (by unique visitors)
1. Yahoo! News (251,000)
2. STATESMAN.COM (177,000)
3. AUSTIN360.COM (111,000)
4. CNN (161,000)
5. MSNBC.COM (125,000)
6. NEWS8AUSTIN.COM (89,000)
7. AOL News (76,000)
8. USATODAY Sites (58,000)
9. KXAN.COM (48,000)
10. KVUE.COM (46,000)
Write 3 headlines or leads for the local newspaper.
- Most Austin users spend multiple hours in average on KVUE compared to 18.9 minutes on Yahoo! News
- Statesman.com rank number one most visited local news sites
- Five local online news made Top 10 Most Visited News Sites
Analytics assignment
1. The top 3 websites are Yahoo! U.S. News, Austin American-Statesman, CNN and MSNBC.com and Austin360.com.
2. Some useful metrics are
• average minutes spent per day or per visitor - helps show which sites are "stickiest"
• pages viewed per visitor - another way to show if visitors are "bouncing" away
3. Top news sites in Austin by
• Avg. Pages per visitor:
1) KVUE
2) CNN
3) News 8 Austin
• Avg. minutes spent per day:
1) KVUE
2) News 8 Austin
3) CNN
•Avg. minutes per visitor:
1) KVUE
2) CNN,
3) News 8 Austin
Headlines:
1. Austinites read most news from Yahoo sites
2. KVUE ranks as top local news web site in Austin
3. Austin Internet users spend less than 6 minutes a day at Statesman.com
2. Some useful metrics are
• average minutes spent per day or per visitor - helps show which sites are "stickiest"
• pages viewed per visitor - another way to show if visitors are "bouncing" away
3. Top news sites in Austin by
• Avg. Pages per visitor:
1) KVUE
2) CNN
3) News 8 Austin
• Avg. minutes spent per day:
1) KVUE
2) News 8 Austin
3) CNN
•Avg. minutes per visitor:
1) KVUE
2) CNN,
3) News 8 Austin
Headlines:
1. Austinites read most news from Yahoo sites
2. KVUE ranks as top local news web site in Austin
3. Austin Internet users spend less than 6 minutes a day at Statesman.com
Monday, October 4, 2010
Analytics excercise
1) Austinites show interest in local news over local entertainment online.
Recent online traffic data shows Statesman.com, the flagship Web site of the Austin American-Statesman, has a greater total of unique visitors as well an average of 10 more visitors a day than the daily newspaper’s entertainment information site Austin360.com.
2) Local network television affiliates at a gridlock in determining online traffic winner.
Austin’s local ABC affiliate KVUE has slightly more online visitors than NBC local affiliate KXAN, while KXAN has recorded a greater total of unique visitors.
3) Local cable news channel beats-out network affiliates in online traffic.
Time Warner Cable’s News 8 Austin, a 24-hour news channel catered to Austin and its surrounding areas, has recorded a total of unique visitors to its Web site almost twice that of the ABC or NBC local affiliates.
Recent online traffic data shows Statesman.com, the flagship Web site of the Austin American-Statesman, has a greater total of unique visitors as well an average of 10 more visitors a day than the daily newspaper’s entertainment information site Austin360.com.
2) Local network television affiliates at a gridlock in determining online traffic winner.
Austin’s local ABC affiliate KVUE has slightly more online visitors than NBC local affiliate KXAN, while KXAN has recorded a greater total of unique visitors.
3) Local cable news channel beats-out network affiliates in online traffic.
Time Warner Cable’s News 8 Austin, a 24-hour news channel catered to Austin and its surrounding areas, has recorded a total of unique visitors to its Web site almost twice that of the ABC or NBC local affiliates.
google analytics
More Austinites prefer Yahoo! to Austin-American Statesman for their daily news.
The Statesman beats The Chronicle.
A quarter of Austinites visit news sites each day.
The Statesman beats The Chronicle.
A quarter of Austinites visit news sites each day.
Headlines
Headlines based on data:
Nearly 25% of all Austin American-Statesman online readership access the Statesman jobs section daily.
Austin online news readers prefer major news sites over Statesman, Yahoo captures over 30% of audience.
Austin Chronicle trails most major news sites on readership in Austin, capturing only 3% of audience.
Nearly 25% of all Austin American-Statesman online readership access the Statesman jobs section daily.
Austin online news readers prefer major news sites over Statesman, Yahoo captures over 30% of audience.
Austin Chronicle trails most major news sites on readership in Austin, capturing only 3% of audience.
Online Traffic Data
1. Local residents spend the most time on CNN.com
2. Yahoo News has largest reach among local internet users
3. News8Austin.com averages more minutes per visitor than most major news outlets among local residents
2. Yahoo News has largest reach among local internet users
3. News8Austin.com averages more minutes per visitor than most major news outlets among local residents
What we liked in Austin, 2006 - Google Analytics
1. Identify the top Web sites.
Yahoo! News, Cox Newspapers (Statesman.com + AUSTIN360.com), CNN/Subsidiaries (CNN.com + SI.com), MSNBC.com
2. Identify useful metrics and their level of analysis.
By looking at the average daily visitors and the time they typically spend on each site, you can see that ubiquity can go a long way. CNN and MSNBC are known to be a prominent national news outlets, and no matter the location of the viewer people are drawn to them. The Statesman gets the benefit of the being the cities newspaper and pulls people in that way, but the smaller television-based web sites struggle to outdo each other. They are known for their television presence, not their web one.
3. Rank the top news sites among Austin Internet users by different metrics (i.e., sort the data if necessary). Perform simple calculations if necessary.
KVUE.com - Average Minutes per Day
- KVUE has a ridiculous number for this at almost a hour a day. I would almost think there is a problem with the data, but KVUE might just have a very loyal customer base.
Statesman.com - Average Daily Visitors
- Statesman.com commands a healthy influx of visitors to their site, and leads the pack of Austin-based media in this regard.
CNN.com/MSNBC.com vs. Statesman.com/news8austin.com - Average Minutes per Page
- The local news sites may get more attention from Austinites, but they certainly do not hang around each page as long. This leads me to believe that we are prone to glance through local news, and actually focus on the big national stories.
4. Write 3 headlines or leads for the local newspaper.
- Statesman.com leads the local news pack, but visitors do not stick around
- Austin 360 gains significant visitor base
- Television news sites keep visitors enthralled
Yahoo! News, Cox Newspapers (Statesman.com + AUSTIN360.com), CNN/Subsidiaries (CNN.com + SI.com), MSNBC.com
2. Identify useful metrics and their level of analysis.
By looking at the average daily visitors and the time they typically spend on each site, you can see that ubiquity can go a long way. CNN and MSNBC are known to be a prominent national news outlets, and no matter the location of the viewer people are drawn to them. The Statesman gets the benefit of the being the cities newspaper and pulls people in that way, but the smaller television-based web sites struggle to outdo each other. They are known for their television presence, not their web one.
3. Rank the top news sites among Austin Internet users by different metrics (i.e., sort the data if necessary). Perform simple calculations if necessary.
KVUE.com - Average Minutes per Day
- KVUE has a ridiculous number for this at almost a hour a day. I would almost think there is a problem with the data, but KVUE might just have a very loyal customer base.
Statesman.com - Average Daily Visitors
- Statesman.com commands a healthy influx of visitors to their site, and leads the pack of Austin-based media in this regard.
CNN.com/MSNBC.com vs. Statesman.com/news8austin.com - Average Minutes per Page
- The local news sites may get more attention from Austinites, but they certainly do not hang around each page as long. This leads me to believe that we are prone to glance through local news, and actually focus on the big national stories.
4. Write 3 headlines or leads for the local newspaper.
- Statesman.com leads the local news pack, but visitors do not stick around
- Austin 360 gains significant visitor base
- Television news sites keep visitors enthralled
Analytic Fun
1. Identify the top Web sites.
Yahoo News is the top site for Austinites. CNN and the Statesman are close behind.
2. Identify useful metrics and their level of analysis.
All the metrics show a piece of the whole pie that is internet usage. The "stickiness" of the site as measured by average time per day is what I consider the most important. If a person clicks around but does so very quickly without taking in the site, it will be less meaningful.
3. Rank the top news sites among Austin Internet users by different metrics (i.e., sort the data if necessary). Perform simple calculations if necessary.
I ranked them by Average minutes per visitor and Belo/KVUE came out on top with a whopping 157 and 223 minutes. This really surprised me because that is a lot of time.
Belo was only second place for total minutes though. Yahoo was on top with 1,718 total minutes, winning by a distance.
4. Write 3 headlines or leads for the local newspaper.
Recent study shows viewers love KVUE.
AOL falling behind the curve in internet viewers.
Yahoo is at the top when it comes to internet news.
Yahoo News is the top site for Austinites. CNN and the Statesman are close behind.
2. Identify useful metrics and their level of analysis.
All the metrics show a piece of the whole pie that is internet usage. The "stickiness" of the site as measured by average time per day is what I consider the most important. If a person clicks around but does so very quickly without taking in the site, it will be less meaningful.
3. Rank the top news sites among Austin Internet users by different metrics (i.e., sort the data if necessary). Perform simple calculations if necessary.
I ranked them by Average minutes per visitor and Belo/KVUE came out on top with a whopping 157 and 223 minutes. This really surprised me because that is a lot of time.
Belo was only second place for total minutes though. Yahoo was on top with 1,718 total minutes, winning by a distance.
4. Write 3 headlines or leads for the local newspaper.
Recent study shows viewers love KVUE.
AOL falling behind the curve in internet viewers.
Yahoo is at the top when it comes to internet news.
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