1) Austinites show interest in local news over local entertainment online.
Recent online traffic data shows Statesman.com, the flagship Web site of the Austin American-Statesman, has a greater total of unique visitors as well an average of 10 more visitors a day than the daily newspaper’s entertainment information site Austin360.com.
2) Local network television affiliates at a gridlock in determining online traffic winner.
Austin’s local ABC affiliate KVUE has slightly more online visitors than NBC local affiliate KXAN, while KXAN has recorded a greater total of unique visitors.
3) Local cable news channel beats-out network affiliates in online traffic.
Time Warner Cable’s News 8 Austin, a 24-hour news channel catered to Austin and its surrounding areas, has recorded a total of unique visitors to its Web site almost twice that of the ABC or NBC local affiliates.
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