Wednesday, October 6, 2010

Analytics assignment

1. The top 3 websites are Yahoo! U.S. News, Austin American-Statesman, CNN and MSNBC.com and Austin360.com.

2. Some useful metrics are
         • average minutes spent per day or per visitor - helps show which sites are "stickiest"
         • pages viewed per visitor - another way to show if visitors are "bouncing" away
3. Top news sites in Austin by
        • Avg. Pages per visitor:
           1) KVUE
           2) CNN
           3) News 8 Austin

        • Avg. minutes spent per day:
           1) KVUE
           2) News 8 Austin
           3) CNN

        •Avg. minutes per visitor:
            1) KVUE
            2) CNN,
            3) News 8 Austin

Headlines:
1. Austinites read most news from Yahoo sites
2. KVUE ranks as top local news web site in Austin
3. Austin Internet users spend less than 6 minutes a day at Statesman.com

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