1. Identify the top Web sites.
Yahoo News is the top site for Austinites. CNN and the Statesman are close behind.
2. Identify useful metrics and their level of analysis.
All the metrics show a piece of the whole pie that is internet usage. The "stickiness" of the site as measured by average time per day is what I consider the most important. If a person clicks around but does so very quickly without taking in the site, it will be less meaningful.
3. Rank the top news sites among Austin Internet users by different metrics (i.e., sort the data if necessary). Perform simple calculations if necessary.
I ranked them by Average minutes per visitor and Belo/KVUE came out on top with a whopping 157 and 223 minutes. This really surprised me because that is a lot of time.
Belo was only second place for total minutes though. Yahoo was on top with 1,718 total minutes, winning by a distance.
4. Write 3 headlines or leads for the local newspaper.
Recent study shows viewers love KVUE.
AOL falling behind the curve in internet viewers.
Yahoo is at the top when it comes to internet news.
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