News Websites using comScoreMediaMetrix

Top Web sites.

• Yahoo! News
• STATESMAN.COM
• AUSTIN360.COM
• CNN
• MSNBC.COM
• NEWS8AUSTIN.COM
• AOL News
• USATODAY Sites
• KXAN.COM
• KVUE.COM

Identify useful metrics and their level of analysis.

• Average minutes per visitor
• Total General News: 84.2
• Yahoo! News: 18.9
• KVUE.COM: 223.9 (3.7 hours)

Rank the top news sites among Austin Internet users by different metrics (i.e., sort the data if necessary). Perform simple calculations if necessary.

Most Visited News Sites (by unique visitors)

1. Yahoo! News (251,000)

2. STATESMAN.COM (177,000)

3. AUSTIN360.COM (111,000)

4. CNN (161,000)

5. MSNBC.COM (125,000)

6. NEWS8AUSTIN.COM (89,000)

7. AOL News (76,000)

8. USATODAY Sites (58,000)

9. KXAN.COM (48,000)

10. KVUE.COM (46,000)

Write 3 headlines or leads for the local newspaper.

• Most Austin users spend multiple hours in average on KVUE compared to 18.9 minutes on Yahoo! News
• Statesman.com rank number one most visited local news sites
• Five local online news made Top 10 Most Visited News Sites