1. Identify the top Web sites.
Yahoo! News, Cox Newspapers (Statesman.com + AUSTIN360.com), CNN/Subsidiaries (CNN.com + SI.com), MSNBC.com
2. Identify useful metrics and their level of analysis.
By looking at the average daily visitors and the time they typically spend on each site, you can see that ubiquity can go a long way. CNN and MSNBC are known to be a prominent national news outlets, and no matter the location of the viewer people are drawn to them. The Statesman gets the benefit of the being the cities newspaper and pulls people in that way, but the smaller television-based web sites struggle to outdo each other. They are known for their television presence, not their web one.
3. Rank the top news sites among Austin Internet users by different metrics (i.e., sort the data if necessary). Perform simple calculations if necessary.
KVUE.com - Average Minutes per Day
- KVUE has a ridiculous number for this at almost a hour a day. I would almost think there is a problem with the data, but KVUE might just have a very loyal customer base.
Statesman.com - Average Daily Visitors
- Statesman.com commands a healthy influx of visitors to their site, and leads the pack of Austin-based media in this regard.
CNN.com/MSNBC.com vs. Statesman.com/news8austin.com - Average Minutes per Page
- The local news sites may get more attention from Austinites, but they certainly do not hang around each page as long. This leads me to believe that we are prone to glance through local news, and actually focus on the big national stories.
4. Write 3 headlines or leads for the local newspaper.
- Statesman.com leads the local news pack, but visitors do not stick around
- Austin 360 gains significant visitor base
- Television news sites keep visitors enthralled
No comments:
Post a Comment